Thank you for taking the branding of your Midway Hills communication into consideration, as you are working to promote your event, cause, department, or other endeavor.
Download the MHCC Leadership Summit Branding & Communications Handout
(links to PDF: BrandingCommunicationsatMidwayHillsChristianChurch-2.pdf)
Below are our official logos. Click on the image you want to use to enlarge, then right click on an image to save it to your computer for use:
A note on color: Here are a few color and image buzzwords/terms to help you understand which kind of image you need to use:
- RGB – stands for Red, Green and Blue. The colors used on a digital screen (since a screen adds light, these colors are in different concentrations than they would be used to print an image on paper). An RGB file will have colors that will display correctly online, but not in print.
- CMYK – stands for Cyan, Magenta, Yellow and blacK. These are the colors used to print on paper. CMYK files are what you need for flyers, business cards, letterhead, etc. They look “off” when they are viewed online, unless you are working in a graphic program like illustrator that compensates for the difference on screen.
- Hex Colors – are 6 digit and letter codes used to represent colors in web design. They are the code version of an RGB color. There are many charts online that can identify these codes. You will probably never need to know these.
Screen Resolution (LoRes) vs Print Resolution (HiRes) – Sometimes when you print an image off your computer, it looks pixelated, even though it looks fine on the screen. That’s because screen resolution is much lower than what you need for print. Screen resolution is 72 dpi or higher (that’s a pixel count – you want low resolution images online so your system loads them faster). Print resolution is 300 dpi or higher.
Below is the official color and font guide for MHCC. You will probably never need the number breakdowns on the colors, but we would rather make them available to you – just in case.
LINKS to the Fonts:
- CODE BOLD (free) (link: http://www.dafont.com/code.font)
- abeatbykai (free) (link: http://www.dafont.com/abeatbykai.font)
- Outer Loop (sorry folks, this one is for sale – but it’s only $10 and it’s a great font) (link: http://www.fonts.com/font/nicks-fonts/outer-loop-nf)
- John Lennon (free) (link: http://www.dafont.com/johnlennon.font)
Creating a QR Code
The reason why qr codes are useful is that they can store (and digitally present) much more data, including url links, coordinates, text or participation links. The other key feature of QR Codes is that smart phones can scan them. Creating your own is easy, just watch this short video: