MHCC Logo Design Elements
- The Color Palette: The colors in our logo were pulled from one of our pastor’s favorite stoles (pictured). The focus quickly became bright, happy, rainbow-reminiscent colors.
- Updated Retro Style: We are a church with a rich history of caring for the arts. You can see it in everything from the stained glass to the banners, from the table to the architecture itself. We made sure the logo referenced the distinctly mid century modern retro feel to honor our past, as well as creating a modern shape (designed like an app icon) that can carry us into the future.
- The Cross: We wanted to include a cross – but intentionally placed the vertical bar left of center, to symbolize our progressive congregation. The arms are also off balance for a few reasons – because we aren’t perfect. Because we celebrate differences here. Because we all have taken different paths to get here.
- The Chalice: A chalice with the cross is the traditional symbol for the Disciples of Christ Church, but typically it’s red. We consciously made the decision to make our chalice green. Midway Hills is one of the few Green Chalice congregations in North America. The certification shows our passionate commitment to being good stewards of our planet.
- The Fish: The fish is a standard symbol of Christianity. We made sure our fish was “out of water”, showing that we welcome all people, no matter how marginalized you may feel. We are all fish out of water here. Also, since the design breaks the plane of the boundary, it represents free thinking.
- The Dove: Doves represent the Holy Spirit and peace. MHCC is an official Shalom Congregation. Which means we committed as a church to pursuing peace and justice. The dove, like the fish, breaks the planes of its quadrant’s boundaries. This symbolizes breaking the bonds injustice and raising above our differences as nations and peoples to a greater peace.
- The Background Patterns: The rays and waves both reference patterns in our stained glass windows. Also with the colors and the black lines of the cross, the overall design is a nod to our windows.
- The Fonts: All the fonts we selected for our branding are modern updates of 60’s and 70’s typography. The script is the digitized version of John Lennon’s handwriting.
Jazz Vespers Logo Design Elements
- The Color Palette: We wanted to take our primary palette from our core logo and add secondary colors, in rich jewel tones.
- The Cross: We mimicked the same proportions of the cross from our core logo, but incorporated it into this new rectangular shape for Jazz Vespers. While we were looking ahead to eventually developing an app with our main logo, we made this one long, for creating cool seasonal promotional posters to promote the events.
- The Background Patterns: We added a background pattern in this logo – the crosses and x’s in the lower right quadrant. If you look closely at the metalwork on our communion table, you can see we picked up the design from there. We kept the waves and the rays from the original logo – but re-imagined them here. The waves represent sound waves and vocal accompaniment and the rays bursts from percussion instruments like the drums.
- The Instruments: Since Jazz Vespers is an entirely musically based service, we featured the instruments most often played there – the Jazz Bass, Drums, Piano, & Saxophone.
- Poster Variations: Every year we have a very special Christmas Jazz service. We recolorized the logo for the holiday vespers drawing from both color palettes to create something festive.
It was designed by third generation member, Emily Hargis Adams. Emily grew up in Midway Hills, and learned to draw by sketching the windows, table, and ceiling during church every Sunday. She designed a pulpit banner in middle school and helped her grandmother sew it in the mid 80’s. She designed hand drawn series of sermon art for MHCC in the late 80’s and early 90’s. She is currently a freelance graphic and web designer. Emily creates the custom retro graphics for Midway Hills and has built and maintains the website with her business colleague, Kate Lynch. Emily and her family are members at Midway Hills.